01 / Adventure
Live the Ride
Every journey - from Himalayan passes to your daily commute - carries a story. We create gear that helps you own that story, visibly and proudly.
Our Story
Born from the
spirit of Indian
Adventure
Three friends, a rainy Mumbai highway, and a belief that adventure is more than a destination - it's an identity. That's how Zatags began.
Our Origin
A rainy night changed everything
Every adventure begins with a small spark. Ours was a rainy night on the Mumbai highway - three friends, one car, and the kind of laughter that makes time stop.
That's when it hit us: adventure isn't just about roads or trails. It's about the freedom to express who you are.
We came from different worlds - a business mind, a creative soul, and a restless explorer. Wherever our journeys took us - on bikes, in jeeps, across mountains or into unknown towns - people were always trying to tell their story. A sticker on a bumper. A quote on a t-shirt. A symbol that simply said "this is me."
And that's how Zatags was born. Not as a company, but as a mission.
01
The Spark - Mumbai Highway
A rainy night, three friends, one conversation about expression, identity,
and adventure. Everything started here.
02
The Idea - People Want to Tell Stories
From bumper stickers to t-shirts across India, we realised everyone is
trying
to say something. We just needed to give them the right tools.
03
Zatags is Born - A Mission, Not a Company
We launched with a clear mission: help people carry their adventures with
them, wherever they go.
04
10,000 Adventurers - The Tribe Grows
Today over 10,000 riders, travellers and dreamers are part of the Zatags
family - and we're just getting started.
A mission to help people carry their adventures with them - whether it's on their ride, in their homes, or in their everyday lives.
What We Stand For
Adventure. Emotion. Meaning.
Three words. One brand. A philosophy built on the open road.
02 / Emotion
Feel It All
Our products aren't just merchandise. They're emotional anchors - a reminder of who you are, where you've been, and where the road is taking you next.
03 / Meaning
Express Yourself
Zatags is about belonging to a tribe that believes in journeys, not destinations - in stories, not things. In expressing who you truly are, without apology.
The People Behind Zatags
Meet the Founders & Team
We came from different worlds but shared one dream - to build something real, something that resonates with people who live for the thrill of the journey. Three friends who turned a highway conversation into a movement, supported by a team that brings the Zatags spirit to life every day.
Amit Ghadge
Co-Founder
The backbone of operations and product execution at Zatags. With a GD BFA from Raheja School of Art, Amit ensures every product delivers premium quality, smooth fulfillment, and a seamless customer experience. Focused on building products that riders and explorers can truly rely on.
Ops / Creative / Product
Sanket Rane
Co-Founder
The voice behind the Zatags community and brand presence. With a specialization in Marketing from IIM Nagpur, Sanket blends creativity with marketing to craft designs, campaigns, and experiences that connect deeply with adventure enthusiasts and modern riders.
Branding / Marketing & Community
Niraj Taksande
Co-Founder
The growth strategist driving the vision of Zatags. With an MBA from IIM Indore, Niraj focuses on scaling the brand, building sustainable systems, and creating a long-term community-first business rooted in innovation and adventure culture.
Strategy & GrowthOur Team
Deepak Nair
Assistant Sales Manager
Supports daily operations, coordination, and execution across the team to keep Zatags running smoothly and efficiently.
Management / Operations
Ritu Yadav
Operation Executive
Handles operational tasks, order coordination, and backend support to make sure customer experiences stay smooth.
Operations / Support
Aakash Rathod
Software Developer
Builds and maintains the digital systems, website experience, and technical workflows, automations that support the Zatags platform.
Technology / Web
Kunal Jawale
Digital Marketing Executive
Drives digital campaigns, performance marketing, and online brand visibility to help the Zatags community grow.
Digital / Marketing
Nivedita Jain
Graphic Designer
Creates visual designs, product graphics, and brand assets that bring Zatags stories and adventure ideas to life.
Design / Creative
We started with three friends on the side of a highway
Today, 10,000 strong.
Tomorrow - you.
Be part of a tribe that believes in journeys, not destinations. In stories, not things.
