About Us | Zatags - Adventure Lifestyle Brand Born on Indian Highways
Our Story

Born from the
spirit of Indian
Adventure

Three friends, a rainy Mumbai highway, and a belief that adventure is more than a destination - it's an identity. That's how Zatags began.

Rider on an open Indian highway
10,000+
Adventurers
Mountain road adventure
3
Co-founders
Mumbai highway at night
2024
Founded in Mumbai
Our Origin

A rainy night changed everything

Every adventure begins with a small spark. Ours was a rainy night on the Mumbai highway - three friends, one car, and the kind of laughter that makes time stop.

That's when it hit us: adventure isn't just about roads or trails. It's about the freedom to express who you are.

We came from different worlds - a business mind, a creative soul, and a restless explorer. Wherever our journeys took us - on bikes, in jeeps, across mountains or into unknown towns - people were always trying to tell their story. A sticker on a bumper. A quote on a t-shirt. A symbol that simply said "this is me."

And that's how Zatags was born. Not as a company, but as a mission.

01
The Spark - Mumbai Highway
A rainy night, three friends, one conversation about expression, identity, and adventure. Everything started here.
02
The Idea - People Want to Tell Stories
From bumper stickers to t-shirts across India, we realised everyone is trying to say something. We just needed to give them the right tools.
03
Zatags is Born - A Mission, Not a Company
We launched with a clear mission: help people carry their adventures with them, wherever they go.
04
10,000 Adventurers - The Tribe Grows
Today over 10,000 riders, travellers and dreamers are part of the Zatags family - and we're just getting started.
What We Stand For

Adventure. Emotion. Meaning.

Three words. One brand. A philosophy built on the open road.

Himalayan mountain pass ride
01 / Adventure

Live the Ride

Every journey - from Himalayan passes to your daily commute - carries a story. We create gear that helps you own that story, visibly and proudly.

Campfire and friends on the road
02 / Emotion

Feel It All

Our products aren't just merchandise. They're emotional anchors - a reminder of who you are, where you've been, and where the road is taking you next.

Rider expressing identity
03 / Meaning

Express Yourself

Zatags is about belonging to a tribe that believes in journeys, not destinations - in stories, not things. In expressing who you truly are, without apology.

The People Behind Zatags

Meet the Founders & Team

We came from different worlds but shared one dream - to build something real, something that resonates with people who live for the thrill of the journey. Three friends who turned a highway conversation into a movement, supported by a team that brings the Zatags spirit to life every day.

Amit Ghadge, Co-Founder

Amit Ghadge

Co-Founder

The backbone of operations and product execution at Zatags. With a GD BFA from Raheja School of Art, Amit ensures every product delivers premium quality, smooth fulfillment, and a seamless customer experience. Focused on building products that riders and explorers can truly rely on.

Ops / Creative / Product
Sanket Rane, Co-Founder

Sanket Rane

Co-Founder

The voice behind the Zatags community and brand presence. With a specialization in Marketing from IIM Nagpur, Sanket blends creativity with marketing to craft designs, campaigns, and experiences that connect deeply with adventure enthusiasts and modern riders.

Branding / Marketing & Community
Niraj Taksande, Co-Founder

Niraj Taksande

Co-Founder

The growth strategist driving the vision of Zatags. With an MBA from IIM Indore, Niraj focuses on scaling the brand, building sustainable systems, and creating a long-term community-first business rooted in innovation and adventure culture.

Strategy & Growth

Our Team

Deepak Nair, Assistant Manager

Deepak Nair

Assistant Sales Manager

Supports daily operations, coordination, and execution across the team to keep Zatags running smoothly and efficiently.

Management / Operations
Ritu Yadav, Operation Executive

Ritu Yadav

Operation Executive

Handles operational tasks, order coordination, and backend support to make sure customer experiences stay smooth.

Operations / Support
Aakash Rathod, Software Developer

Aakash Rathod

Software Developer

Builds and maintains the digital systems, website experience, and technical workflows, automations that support the Zatags platform.

Technology / Web
Kunal Jawale, Digital Marketing Executive

Kunal Jawale

Digital Marketing Executive

Drives digital campaigns, performance marketing, and online brand visibility to help the Zatags community grow.

Digital / Marketing
Nivedita Jain, Graphic Designer

Nivedita Jain

Graphic Designer

Creates visual designs, product graphics, and brand assets that bring Zatags stories and adventure ideas to life.

Design / Creative
Ritik Chaurasiya, Senior Executive

Ritik Chaurasiya

Senior Executive

Manages sales and client coordination, handling enquiries, quotations, pricing, customisation, and order closures for smooth fulfilment.

Sales
Chandan Kumar, Senior Sales Executive

Chandan Kumar

Senior Sales Executive

Manages customer interactions and sales enquiries, helping clients find suitable products while supporting the sales process from enquiry to conversion.

Inside Sales
Komal C, Assistant Manager

Komal C

Assistant Manager

Drives business development through corporate accounts, key relationships, and new opportunities across gifting and customised merchandise.

Business Development
Shailendra Shahi, Inside Sales Executive

Shailendra Shahi

Inside Sales Executive

Manages inbound enquiries, understands client needs, and recommends suitable corporate gifting solutions from enquiry to closure.

Sales
Rahul Soni, Sales Operations

Rahul Soni

Sales Operations

Manages sourcing, vendor coordination, and order execution to support smooth and efficient corporate fulfilment.

Operations / Support

We started with three friends on the side of a highway

Today, 10,000 strong.
Tomorrow - you.

Be part of a tribe that believes in journeys, not destinations. In stories, not things.